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In todays fast moving world Brand awareness is increasingly important when launching new products and services, as it drives consumers decisions when differentiating between competing companies. It encourages repeat purchases and leads to an increase in market share and incremental sales.
Branding Ain't Easy
New Coke, MySpace, Blackberry, Blockbuster— the road to success is littered with the corpses of thousands of brands that just couldn’t hack it.
For every brand that redefines its industry, there are hundreds more that fall victim to branding’s myriad of pitfalls.
Of Brands Fail Within Their 1st Year
Of Brands Fail Within 10 Years
Of Brans Fail Within The First 5 Years
Of All Brands Only Make it to 15 Years
This Is where we come in…..
By Partnering with us who are skilled at the science of brand development you can make certain that your company isn’t just the next in a long list of branding casualties.
Creating an informed and consistent brand awareness campaign can provide the following benefits within your market
Increased word of mouth marketing
Word of mouth marketing helps build positive feelings about your products and services, and that helps build your company’s brand.
Building Your Brand Equity
Positive brand equity can facilitate a company’s long-term growth. By leveraging the value of your brand, you can more easily add new products to your line and people will be more willing to try your new product.
This goes without saying, an increase in sales is good for all stakeholders involed. giving a more stable footing within your sector.
Increased customer loyalty
Increasing customer retention helps boost profits simply because loyal customers already have trust in your brand and therefore are likely to spend more. According to research increasing retention by just 5% through customer loyalty programs can boost revenue by 25 to 95%.
Keeping your brand top of mind with your current & potential audiences
In marketing the term, top of mind awareness, is a way to measure how well your brand ranks in the minds of your target audience. … All of us make decisions to use a service provider or when buying a product based on the brand that comes to our mind first.
Due to the complexity of this service there is no set amout. Each brand campaign is idividual and can range from a small Facebook campaign to a National television campaign and has to be presented to your target audiance in different ways.
Please contact us direct for a personalised quote
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